Wednesday, 26 December 2012

Perfect Places for Personal or Third Party Advertising

Believe it or not, the world has become very much dependent on advertising. If you make a product or sell anything, advertising is required to introduce the product to consumers . If you have a skill and wish to make money out of it, you need to spread the word through advertising. So, it can be said that advertising is something obligatory nowadays. Even after being aware of the advertising obsessed scenario, small businesses usually stay away from it. Even if they do advertise, most are in dither about the locations that can serve the best. So, let's learn about the perfect places for effective advertising;

Checkout Counters

People spend considerable time in queues waiting for their turn to make payments. Most of the time, it is the mobile or iPod that give them company. In such a scenario, if they be pitched a product or service, there are fair chances that it will get attention. There is plenty of scope for led billboard near the cash counter. A store can promote latest discounts and offers through such digital machines so that buyers make last minute additions. One can also choose to advertise third party offering to earn direct revenue.


Restrooms may not seem a place where anyone would wish to make its presence felt but surprisingly, celebrated brands go for them to connect with their customers. Gender specific and personal hygiene based advertisements have good chances of connecting with visitors. Multiplexes make very wise use of restrooms for third-party and personal advertisements. However, for such advertisements, it has to be kept in mind that visitors are not going to be there for very long; so, the message has to short and crisp.


A company that offers a set of services and regularly entertains clients on physical address can use the reception & gallery area for the guests to educate them. Visitors usually spend considerable time waiting for their appointment and those few minutes can be used to communicate company's mission and services with the help of outdoor signs led. Stores and other businesses dealing in products can also used such digital machines to inform visitors about impressive details, new introductions, accomplishments and updates.


People pass by your business address every day. Would not it be nice if some of them be made aware of a mouthwatering offer through a outdoor display? Window displays & signs are good but nothing attracts more attention than an attractive digital sign. Generating money through third party advertisements is also a well entertained idea. Big brands are always looking for opportunities to make their presence felt in a busy locality.

Small businesses can use the need for their benefit

Placement of a display is as crucial as the advertisement itself. A smartly placed digital display receives more attention and thus the business has greater chances of purchases influenced through it. That said, investment on advertisement is better when the machine lasts long, comes at reasonable price and doesn't ask for frequent maintenance.

So, these are the best places for personal & third party advertising. Make sure you make a wise choice while looking for billboard signs for sale.

AD Systems is an automated displays company that takes care of image design to product engineering, manufacturing, installation and maintenance to ensure best products. Its decade spanning existence has made it a celebrated digital outdoor billboard manufacturer .
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Tuesday, 4 December 2012

Getting the Outdoor Digital displays Right

Outdoor digital displays can get all the eyes for your brand but the condition is that the message needs to be crafted very carefully. If the needed attention is not paid, your digital machine will go ahead to join the league of advertising machines that do little in aiding sales. There are some points by paying attention to which a business can make a billboard, signage or display more catchy and effective. Below mentioned are some of them;

Being succinct

In case one is planning to get a digital billboard in place near a highway or busy road, the message needs to succinct enough to seep into the minds of passing motorists. A message too long will never be completely read and the effort, purpose and money invested will eventually go down the drain. If humor can be merged with conciseness, then, there can be nothing better than that. Renowned brands have successfully made use of fewer words to convey strong messages through scrolling LED signs too. So, there is no reason why it will not work for you.

Don’t get too out-of-the-box

There is creativity and then there is its overdose. While creativity doesn't require too much time to get the message conveyed, its overdose can make people scratch heads and shrug shoulders. In case you are working on a video advertisement that ask a lot of attention from viewers, then, perhaps, it is time to stop and think again. No doubt such messages make a strong point when a viewer finally gets it but in case of outdoor digital displays, the required time is absent. So, be creative with the messages on your LED video displays but don’t take it too far.

Get the power of more

One or two digital machines will be able to reach out to lesser audience. To really make a big impact and connect with wider set of audience, multiple outdoor signs LED need to be brought into use. With multiple machines scattered across a geographical area, the reach of the brand can be widened. Small business owners may be shaking their heads at this but there are plenty financing options available in the market to help them. Big brands opt for this to make sure that their well crafted message reaches wider audience.

In case of complicated products or services

All products or services are not as simple as shoes and clothes. Financial and consultation services make a fine example as they can be a challenge to project through digital advertisement. Billboards obviously don’t qualify as the right solution for advertising such complicated products or services. Hence, one needs to think about digital machines that can serve the purpose. Indoor digital displays or LEDs in the guest or waiting area can be used to stream informative video content.

With planning, presence of mind and careful execution, one can make great use of digital displays to connect with customer base.

With technological advancements, digital billboard prices have come down in the last decade. So, don’t forget to make automated digital systems part of your advertisement strategy.

AD Systems has been active in the business of automated digital systems for more than three decades now. The digital outdoor billboard manufacturer brings fully integrated communications and identity solutions for its global know more visit here